Bottle your uniqueness to improve profit margins!

You know you are different. You know you offer things that are absolutely unique - things that make your customers come back again and again.

Have you found a way of bottling that uniqueness? Can you encapsulate what makes you special when compared to competitors, so it becomes tangible for new prospects who are considering your service?

Many businesses we've talked to find this one of their greatest challenges - sometimes resorting to competing on price - a toxic approach for healthy profit margins.

Grow Marketing have successfully found a USP (Unique Selling Proposition - sometimes known as your Value Proposition) for businesses in the software, health, legal, and manufacturing sectors - to name a few. The answer could be right under your nose.

How will Grow Marketing uncover my USP?

For starters, we'd get together for an intensive one hour session to establish how you operate, which will uncover the USP/s that exist within your operations. To do this, we'll need to step into your customers shoes, and experience your business from the outside. There will be alot of questions and discussions, and we would expect that within an hour you'd have some strong leads to go on to start building your very own USP.

Business Differentiation is NOT:

Providing excellent service is not a USP, neither is having 'good quality' products, or being 'the fastest'. If you are a courier, consumers would expect the service to be fast, just as if you were a restaurant, diners would expect the best quality ingredients to be used.

Your USP needs to be unique in your sector, and difficult to replicate.

Competitor differentiation is also not about price, but it could be about presenting what you do in a different way to add more value to your clients.

Pick up the phone or email us to ask us more questions about finding your businesses USP. It could make a massive difference to how you attract and maintain clients - and provide an opportunity to increase your profit margins!

We encourage you to make an informed decision, and welcome any questions you have about our experience, the services we provide, and the businesses we work with.

Contact us to find out more.